Township and Rural Economy – An incredible opportunity to become part of this Business Ecosystem by Manufacturing and Selling Detergents

Whilst certain of the inhabitants may prefer to purchase traditionally known brands, it is becoming increasingly evident that many are not able to afford these products and as a result, they are becoming or deemed to become luxury items. This should never be the case with cleaning and detergent products as every household should have access to these important products that will contribute towards them living hygienically.

Overall Township and Rural communities spend billions of rands on an annual basis and most of this spending leaves the townships. However, by empowering locals to be able to produce and sell or resell detergent and cleaning products, it provides an ideal opportunity for the Township economy to grow truly. Whilst there are many interventions by government and private companies, many of them are still geared toward the outflow of revenues from the townships with very little remaining for further development and expansion. Many of the current economic activities take place through mainstream retail outlets – although, creating employment opportunities, is not nearly enough to alleviate the burgeoning employment crises that exist in South Africa. Big brands and chain stores still dominate economic activities in the Townships and to an extent in Rural areas – this is supported by spaza shops, which together with Chain stores do provide an important retail function to residents. Even though these institutions do exist and continue to exist, the emergence and growth of other smaller business activities, albeit less formal is pivotal to propelling economic activities and another level – this does not mean that current business is annulated, it means that the pie is being spread – customer have more opportunities and choices – but more importantly, the spirit entrepreneurship is kindled – a basic and essential component of any developing economy like South Africa.

Creating opportunities for locals to be able to sell to neighbours, friends and their communities will create employment and entrepreneurial opportunities for these individuals. There is likely to be a ripple effect on other value chain items – hence growing the economy.

Furthermore, studies have shown that many stokvels exist in the townships. It is a pivotal and vital means of collective buying power and prior buying to support individuals that are part of these stokvels. Training and providing manufacturing opportunities as well as selling opportunities will allow identified stokvel members or communities that they support to be able to participate more meaningfully – in that they can get quality products at very competitive prices. They will be able to have more for less but the with main priority of supporting their members whilst contributing to a growing and maintaining the economy in the communities in which these individuals come from. In that way,, communities can prosper economically and socially, enabling a more stable environment for those who live and participate in these communities.

Become part of the incredible opportunity through our EzeePRO and EzeeSELL Detergent Programs

The manufacture of cleaning products, wax, and polishes is a well-established industry in South Africa where several multinational companies and major home-grown players compete. The annual retail sales value of cleaning products is estimated to be around R20bn. Personal hygiene products and cleaning agents are regarded as essential items, but economic pressures have altered consumer spending patterns in that many household cleaning acquired are non-branded.

Would the ever-increasing need for cheaper but quality products, EzeeChem identify a gap in the market to provide raw detergent chemicals to small manufacturers in the detergent manufacturing space? Coupled with this EzeeChem has a Detergent Entrepreneur SuperHero (DES) program – with components of EzeePRO for detergent manufacturers and EzeeSELL for Detergent Resellers to support emerging and experienced detergent manufacturers and resellers to produce and sell/resell quality products to their client base.

The program and supporting components is geared towards supporting Entrepreneurs stay the course, by making available mentoring, technical support, marketing support, and machinery and equipment support. Above all, the availability of Raw Chemicals that is pivotal in the manufacturing process is made available is manageable pack sizes and at affordable prices. These offerings provide immense opportunities and remove barriers to entry that traditionally prevented new entrants as well as current entrepreneurs from entering and or growing.

DES aims to truly offer a one-stop service. To make a difference in our peoples’ lives and give dignity to the most marginalized, hope to those that have become hopeless – and above all place humanity at the center of all that this program stands for.

Empower by training, nurture through mentoring – dignity through hygiene – EzeeChem Detergents Entrepreneurs Superhero program. (DES).